Qualcomm is one the best chip makers for mobile phones and tablets around the globe. These days most of the smartphones and tablets are powered by Qualcomm’s snapdragon processor. Recently in Delhi, Qualcomm India showcased there Vuforia technology which enables mobile devices to run applications based on Augmented reality.
With Qualcomm’s Vuforia technology you just need to point your device at a real physical object, just like you do in the case of QR codes and Bar codes, and all the related information or media content which can include video, audio, games and much more. Its been 18 months since its launch and it has over 800 applications and a developer base of over 25,000 developers which use there SDK to develop the augmented reality apps. The Vuforia currently supports iOS and Android operating systems.
To demonstrate the same Qualcomm executive showcased a basketball game. For this you need a smartphone with the app installed in it. Just start the app and point the device on a basket ball ticket which will fire up a basketball court on the screen of the device and then you can play the game with your fingers. The court has a 3D look and it adjusts its orientation as you change the device’s orientation. And with the powerful Qualcomm processors the experience was seamless.
Not only gaming but it also can help consumers to know more about a particular article or advertisement in a newspaper or magazine without even reading it. For example Qualcomm showcased “save the moose” advertisement in a leading magazine. There was a page in the magazine related to the campaign which only contained the picture of the moose and as soon as you point the device which has the AR app running, it will show a moving moose and a small audio message after which you can also see a small animation as to how you can save the moose from being hit.
Here are some videos which will show you some more utilities of the Augmented Reality with Qualcomm’s Vuforia technology.