LG electronics, a leading global brand in home appliances and mobile communication, announced today LG Smartphone Idea Camp to connect with its consumers. This contest will be conducted online and winners will get prizes worth Rs. 15 Lakhs.
This is an initiative by LG to know what there customers need in a smartphone other than the regular features which already exist. LG invites the consumers to submit there ideas related to features, UI, design, service, concept which they would like to have in there smartphones.
The best ideas will be implemented in LG’s future smartphones and off course there are great prizes from LG to be won. This is not something new which LG is doing but it is a smart thing to do in order to know what a customer really want and what it would like to have in there smartphone which will compel them to buy the product as soon as they get to know about it.
People these days are opting for a smartphone over a normal standalone mobile phone since they have become cheaper and some of the additional features such as web browsing, instant messaging, email clients, games have become necessary these days. Today we have quad core processors, GPS, NFC, cloud gaming and a plethora apps to make the consumer experience a whole lot better and enjoyable.
With a contest like this they are targeting the tech savvy audience which is more capable of coming up with innovative and unique ideas. This will not only help the company connect with consumers but will make the company more consumer friendly.
The link to follow is :- LG Smartphone Idea Camp