How 9 technology companies got their exceptional names

by Himanshu Gupta on August 11, 2010

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technology companiesHere is a list of some great technology companies having unique names and how they came up with there respective names.

Google

Google is the best search engine. Its name is now a synonym to search. Page and Brin originally nicknamed their new search engine “BackRub”, because the system checked backlinks to estimate the importance of a site. Eventually, they changed the name to Google, originating from a misspelling of the word “googol”, the number one followed by one hundred zeros, which was meant to signify the amount of information the search engine was to handle.

Canon

Canon was founded in 1933. The first camera launched by Canon was named Kwanon. Kwanon which is the Japanese name of the Buddhist bodhisattva of mercy was the inspiration for the name.

Yahoo

The word Yahoo was invented by Jonathan Swift and used in his book Gulliver’s Travels. It represents a person who is repulsive in appearance and barely human. Yahoo! founders David Filo and Jerry Yang jokingly considered themselves yahoos.

Apple

For the favorite fruit of co-founder Steve Jobs and/or for the time he worked at an apple orchard, and to distance itself from the cold, unapproachable, complicated imagery created by other computer companies at the time such as IBM, DEC,Cincom and Tesseract

eBay

Pierre Omidyar, who had created the Auction Web trading website, had formed a web consulting concern called Echo Bay Technology Group. “Echo Bay” didn’t refer to the town in Nevada, “It just sounded cool”, Omidyar reportedly said.

Asus

Named after Pegasus, the winged horse of Greek mythology. The first three letters of the word were dropped to get a high position in alphabetical listings. An Asus company named Pegatron, using the spare letters, was spun off in 2008.

Digg

Kevin Rose’s friend David Prager originally wanted to call the site “Diggnation”, but Kevin wanted a simpler name. He chose the name “Digg”, because users are able to “dig” stories, out of those submitted, up to the front page. The site was called “Digg” instead of “Dig” because the domain name “dig.com” was previously registered, by Walt Disney Internet Group.

Facebook

Name stems from the colloquial name of books given to newly enrolled students at the start of the academic year by university administrations in the US with the intention of helping students to get to know each other better.

Twitter

The name was derived from the original idea ‘Twitch’, which didn’t bring up the right imagery.

Source: wikipedia

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{ 11 comments… read them below or add one }

Blinkky August 12, 2010 at 2:23 PM

This is interesting. Actually, it’s really hard to find a good unique name =)

Reply

Himanshu Gupta August 12, 2010 at 8:04 PM

ya it is. but i think unique names can never be thought, they just come up from anywhere

Reply

zezebel August 13, 2010 at 9:31 PM

Hahahahaha… Maybe I can add one more, My name Zezebel, stand for famous filiphino actress in the 80′s. Interesting reading my friend, Thanks.

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BLOG404 August 18, 2010 at 7:15 AM

These names are now top brands . It motivates to think different with unique and accidental brand names which now rock the internet .
Brillinant info , thanks for sharing with us :)

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veterinary technician August 20, 2010 at 10:11 AM

Wow this is a great resource.. I’m enjoying it.. good article

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forex robot August 22, 2010 at 10:39 PM

What a great resource!

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Plasma TV Reviews January 19, 2011 at 6:10 PM

Thanks for the post and got some interesting information from it.

Reply

gateway laptop battery January 20, 2011 at 4:42 PM

Very interesting post….

I always love Apple and google…… They are been exceptional…..

Thanks for sharing,
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Reply

Alpine car audio March 16, 2011 at 12:22 PM

All the nine companies are at the peak of their success & has worldwide name.
face book has seen a success very shortly.

Reply

Anand Kumar April 16, 2011 at 12:41 PM

it’s a great post! Simply superb collection :)

Reply

Pranjal December 23, 2011 at 2:59 AM

I love that Asus’s first three letters drop off just for getting higher in alphabetical listings!

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